The 1920s Series by Lenne Chai Recreates Looks of the Early Decades
Sarah Robson — July 27, 2012 — Fashion
References: fashiononyourfeet.net & designscene.net
The 1920s editorial by Lenne Chai is a captivating new series photographed for Design Scene. This elegant series features model Alisa Y, who is dressed in fur jackets and retro lace dresses that recreate the flapper fashion from the early decade.
The 1920s era represented a time when women experimented more with fashion and began discarding more conservative styles from previous years. Hair stylist Mark Cheng has done a phenomenal job styling the model's hair in a classic bobbed look with a vintage-style wave.
During this era, the blunt bob look took off for practicality and maintenance reasons when more women entered the workforce. The model resembles a modern-day Mary Pickford and Marion Davies with her sweet and innocent looks and plump red lips.
The 1920s era represented a time when women experimented more with fashion and began discarding more conservative styles from previous years. Hair stylist Mark Cheng has done a phenomenal job styling the model's hair in a classic bobbed look with a vintage-style wave.
During this era, the blunt bob look took off for practicality and maintenance reasons when more women entered the workforce. The model resembles a modern-day Mary Pickford and Marion Davies with her sweet and innocent looks and plump red lips.
Trend Themes
1. Retro Fashion - Opportunity to reintroduce early 20th century fashion styles into modern mainstream fashion, appealing to a growing market of vintage enthusiasts.
2. Vintage-inspired Hairstyles - Potential for modernizing classic looks of the past and adapting them into current hair styling trends for a new generation of consumers.
3. Nostalgic Beauty - Appeal to the growing interest in past lifestyles and aesthetics as consumers seek sentimental value and connection to the past in design and marketing campaigns.
Industry Implications
1. Fashion - Opportunity for designers to incorporate vintage styles into modern collections for a unique twist on current fashion trends.
2. Beauty and Cosmetics - Potential to create retro-inspired cosmetics and beauty products to further complement the vintage fashion and hair trend, appealing to consumers seeking a complete nostalgic look.
3. Photography and Media - Opportunity for photographers and media companies to create content and marketing campaigns that evoke a sense of nostalgia and longing for the past, drawing on consumer interest in vintage aesthetics.
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