NEW RELEASE >>> 2025 Trend Report
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Golfer-Honoring Restaurant Menus

Clean the Sky - Positive Eco Trends & Breakthroughs

TGI Fridays Masters Menu is Inspired by Scottie Scheffler

— April 10, 2025 — Business
The TGI Fridays Masters Menu is a new limited-edition lineup of items being launched by the brand that pay homage to Scottie Scheffler for avid fans alike to try out. The menu includes the Fridays Garlic & Chilli King Prawns, Nachos, Fridays Smashed Burger, New York Strip Steak and the Brownie Obsession pudding, while also offering a number of 100% vegetarian options like the Vegan Burger, Fridays Loaded Potato Skins and more. The various items are inspired by Scheffler's favorite meal options and is expected to be a great way for fans to get ready for the upcoming PGA Masters Tour.

The TGI Fridays Masters Menu is being offered April 10 to 13, 2025 to coincide with the Masters Tour and is thus perfect for ordering when watching the action.
Trend Themes
1. Limited-time Menu Innovations - Creating exclusive, time-sensitive menu offerings tied to major events or celebrities can generate buzz and drive foot traffic in competitive restaurant markets.
2. Celebrity-inspired Dining - Menu creations inspired by famous personalities provide novel dining experiences that attract fans and reinforce brand loyalty through unique thematic culinary offerings.
3. Event-themed Culinary Experiences - Aligning menu offerings with major sporting events opens avenues for engaging customers in themed dining ventures that enhance viewer experiences and increase sales during peak times.
Industry Implications
1. Restaurant Industry - The opportunity to offer distinctive, event-driven menus enables restaurants to capture particular audience segments and diversify dining occasions.
2. Sports Entertainment - Collaborations between sports figures and the hospitality sector serve to deepen fan interactions and create cross-promotional opportunities that are beneficial for both parties.
3. Food and Beverage Innovation - The development of novel menu items reflecting popular cultural icons allows food brands to experiment with flavors and formats while engaging diverse consumer bases.
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