This TfL Badge and Card Campaign Support Those With Hidden Disabilities
Alyson Wyers — September 14, 2016 — Lifestyle
References: tfl.gov.uk & springwise
In an effort to aid and support passengers with non-visible impairments, Transport for London (TfL) will be trialling new TfL badges. Beginning yesterday (September 12, 2016), the blue badges and cards will be available for all services to customers with hidden disabilities and read "Please offer me a seat."
TfL is hoping to recruit 1000 people to participate in this trial campaign, to see if the priority seating system makes a difference for those who struggle to stand. Research agency 2CV is also helping with this TfL badge initiative. The idea is badge and card carriers won't have to explain themselves to those they identify themselves to, because "not all disabilities and conditions are visible."
TfL is hoping to recruit 1000 people to participate in this trial campaign, to see if the priority seating system makes a difference for those who struggle to stand. Research agency 2CV is also helping with this TfL badge initiative. The idea is badge and card carriers won't have to explain themselves to those they identify themselves to, because "not all disabilities and conditions are visible."
Trend Themes
1. Hidden Disabilities Support - Creating tools and initiatives to support individuals with non-visible impairments in public spaces.
2. Priority Seating System - Implementing a system that allows individuals with hidden disabilities to easily identify themselves and secure priority seating.
3. Campaign Trials - Testing and evaluating the effectiveness of priority seating badges and cards for passengers with non-visible impairments.
Industry Implications
1. Transportation - Exploring innovative ways to improve accessibility and inclusivity for passengers with disabilities.
2. Research - Conducting studies and gathering data to understand the impact of priority seating initiatives and identify opportunities for further improvement.
3. Design - Developing visually distinctive badges and cards that clearly communicate the need for priority seating to others.
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