This Teyana Taylor Reebok Classic Ad is Sultry and Energetic
Riley von Niessen — January 26, 2017 — Fashion
This Teyana Taylor Reebok Classic commercial is reminiscent of the grainy workout videos that were once popular in the 1980s.
The 25-year-old Harlem-born recording artist and actress functions as a narrator at the beginning of the ad, as she tells her audience what the brand means to her. Specifically, she mentions the "54-11s" as a favorite, which are also known as the Reebok Classic Freestyle His -- "the first fitness sneaker that was specifically designed for women."
As energetic music blasts, Teyana Taylor poses seductively in a striped red bodysuit, leg warmers and of course, Reeboks. At first, the Teyana Taylor Reebok ad is filmed in a gritty style, however about halfway through, it switches to high definition. This combination makes the nostalgic inspiration clear, as well as the brand's longevity. By transitioning to high definition shots, Reebok shows its successful progression into the current market.
The 25-year-old Harlem-born recording artist and actress functions as a narrator at the beginning of the ad, as she tells her audience what the brand means to her. Specifically, she mentions the "54-11s" as a favorite, which are also known as the Reebok Classic Freestyle His -- "the first fitness sneaker that was specifically designed for women."
As energetic music blasts, Teyana Taylor poses seductively in a striped red bodysuit, leg warmers and of course, Reeboks. At first, the Teyana Taylor Reebok ad is filmed in a gritty style, however about halfway through, it switches to high definition. This combination makes the nostalgic inspiration clear, as well as the brand's longevity. By transitioning to high definition shots, Reebok shows its successful progression into the current market.
Trend Themes
1. 80s-inspired Ads - Brands can tap into nostalgia by creating 80s-style ads to appeal to consumers looking for a retro experience.
2. Female-focused Athletic Gear - Manufacturers can target female consumers by designing athletic gear that caters specifically to their needs and preferences.
3. High-definition Advertising - Marketers can use high-definition video technology to create visually stunning and attention-grabbing ads that stand out from the crowd.
Industry Implications
1. Athletic Footwear - Athletic footwear manufacturers can create sneakers like Reebok's Classic Freestyle His that target female consumers and appeal to their unique needs.
2. Fitness Apparel - Fitness apparel brands can release female-specific garments that combine style with function to cater to a growing market of women interested in athletics and exercise.
3. Advertising - Marketing agencies can incorporate trends from past generations, like the 80s, into their ad campaigns to create a nostalgic experience that resonates with consumers.
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