The TEXTILE Elizabeth and James Campaign is Relaxed and Retro
Meghan Young — July 14, 2011 — Fashion
References: elizabethandjames.us & fabsugar
If you are a huge fan of Ashley and Mary-Kate's fashion collections like I am, then you will be super excited to hear about their latest style venture, TEXTILE Elizabeth and James. Unlike the contemporary wear from Elizabeth and James or the slick runway looks from The Row, this new line will feature casual sportswear at a more affordable price point.
Inspired by their own seemingly effortless way of dressing, the TEXTILE Elizabeth and James ad campaign shows just how versatile and chic this collection is. Set in the sizzling California desert, there is definitely a vintage feel to the outfits that harks back to the 60s in America. With a focus on loose denim and worn-in tees, the TEXTILE Elizabeth and James collection will inspire a more laid-back you.
Inspired by their own seemingly effortless way of dressing, the TEXTILE Elizabeth and James ad campaign shows just how versatile and chic this collection is. Set in the sizzling California desert, there is definitely a vintage feel to the outfits that harks back to the 60s in America. With a focus on loose denim and worn-in tees, the TEXTILE Elizabeth and James collection will inspire a more laid-back you.
Trend Themes
1. Casual Sportswear - There is an opportunity to capitalize on the trend of casual sportswear, by designing unique, versatile and affordable collections that meet the everyday needs of the modern consumer.
2. Vintage Influenced Fashion - Designers and fashion brands have an opportunity to capitalize on the vintage look, by bringing a modern twist that resonates with the younger generation.
3. Effortless Style - Effortless style represents an opportunity for designers and fashion brands to create comfortable and laid-back clothing that still looks stylish and fashionable.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the rising trend of vintage and effortless style to design unique and affordable clothing collections that attract the modern consumer.
2. Retail Industry - There is an opportunity for the retail industry to meet the growing demand for versatile and affordable casual sportswear by offering unique products and shopping experiences.
3. Textile Industry - The textile industry can provide high-quality fabrics that support creativity and innovation in the fashion and retail industry, so they can design and produce unique clothing collections that match modern trends and preferences.
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