This Text Story App Offers Novellas Written Entirely in Text Missives
Charlotte Joyce Kidd — September 18, 2015 — Business
References: appadvice & fastcompany
The 'Hooked' fiction app is designed around the principle that the best way to reach the modern reader is through the medium of a text story.
Prerna Gupta and Parag Chordia, the founders of the text story app experimented with different methods of delivering fiction to young audiences. They discovered that when stories were written in the form of text message exchanges, there was an 85% completion rate of the content they were delivering.
Users of the Hooked text story app will receive one free story each day. Subscribers to the app will be able to choose a text story from a list of narratives, like a text story library. Currently, Hooked hires MFA students and graduates to write its text novellas but the vision for the service includes users being able to submit and publish their own content.
Prerna Gupta and Parag Chordia, the founders of the text story app experimented with different methods of delivering fiction to young audiences. They discovered that when stories were written in the form of text message exchanges, there was an 85% completion rate of the content they were delivering.
Users of the Hooked text story app will receive one free story each day. Subscribers to the app will be able to choose a text story from a list of narratives, like a text story library. Currently, Hooked hires MFA students and graduates to write its text novellas but the vision for the service includes users being able to submit and publish their own content.
Trend Themes
1. Text Message-based Fiction - Disruptive innovation opportunity: Develop new platforms or apps that deliver fiction through text message exchanges to reach and engage modern readers.
2. High Completion Rates - Disruptive innovation opportunity: Create content delivery methods that can achieve high completion rates, such as utilizing text message exchanges as a format.
3. User-generated Content - Disruptive innovation opportunity: Build platforms that allow users to submit and publish their own text stories, empowering them to become creators in the field of text message-based fiction.
Industry Implications
1. Publishing - Disruptive innovation opportunity: Transform traditional publishing models by incorporating text message-based fiction as a new storytelling medium.
2. Mobile Apps - Disruptive innovation opportunity: Develop mobile apps that focus on delivering engaging text-based content, appealing to modern readers.
3. Creative Writing Education - Disruptive innovation opportunity: Integrate text message-based fiction into creative writing education to teach students new forms of storytelling and engage them in the digital age.
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