The Tessel Jet Pack Backpack is Practical and Playful
Meghan Young — May 2, 2013 — Art & Design
References: kickstarter & uncrate
The Tessel Jet Pack Backpack may look tough and sophisticated, but it is designed to tap into a person's childlike sensibilities. Inspired by classic building block toys, the interlocking triangles that make up the facade of the knapsack can be played with. With this added level of fun interactivity, the accompanying tag line reads, "Let your imagination take flight."
Designed by Tessel Supply, a company based in Salt Lake City, Utah, the Tessel Jet Pack Backpack is as practical as it is playful. It boasts two compartments one of which is faux fur lined for added protection when holding laptops. Available in two colors, black and reflective silver, the Tessel Jet Pack Backpack is a finalist in the IDSA International Design Excellence Awards 2013 competition.
Designed by Tessel Supply, a company based in Salt Lake City, Utah, the Tessel Jet Pack Backpack is as practical as it is playful. It boasts two compartments one of which is faux fur lined for added protection when holding laptops. Available in two colors, black and reflective silver, the Tessel Jet Pack Backpack is a finalist in the IDSA International Design Excellence Awards 2013 competition.
Trend Themes
1. Building Block-inspired Knapsacks - Disruptive Innovation Opportunity: Explore incorporating playful and interactive elements into product designs to appeal to consumers' childlike sensibilities.
Industry Implications
1. Luggage and Backpacks - Disruptive Innovation Opportunity: Incorporate innovative design features, such as faux fur lining for added protection, to create practical and stylish backpacks.
2. Toy Manufacturing - Disruptive Innovation Opportunity: Find inspiration from classic building block toys to create unique and interactive products that engage consumers' imagination and playfulness.
3. Design Competitions - Disruptive Innovation Opportunity: Participate in design competitions to showcase innovative and standout product designs, gaining recognition and potential partnerships in the industry.
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