Terry Richardson for Reebok Brings Out Party Animal Looks
Summer Luu — October 18, 2010 — Lifestyle
References: reebok & highsnobiety
The Terry Richardson for Reebok ad campaign focuses more on fun-filled moods than the actual shoes it's promoting.
The models in the advertorials are featured in colorful athletic Reebok gear, matched with their snazzy sneakers. This vibrant shoot makes horsing around on or off court in these rad kicks look fly in the Terry Richardson for Reebok campaign. Check out the featured gallery to see these different prints.
Implications - A focus on beautiful models may be considered distracting from products itself, however consumers have been shown to reach well when a focus is placed upon more than the product itself. Businesses should consider incorporating stimulating visuals that reach beyond the product alone, when this is done these print ads and advertising campaigns are the ones that get passed along.
The models in the advertorials are featured in colorful athletic Reebok gear, matched with their snazzy sneakers. This vibrant shoot makes horsing around on or off court in these rad kicks look fly in the Terry Richardson for Reebok campaign. Check out the featured gallery to see these different prints.
Implications - A focus on beautiful models may be considered distracting from products itself, however consumers have been shown to reach well when a focus is placed upon more than the product itself. Businesses should consider incorporating stimulating visuals that reach beyond the product alone, when this is done these print ads and advertising campaigns are the ones that get passed along.
Trend Themes
1. Visual-centric Advertisements - Businesses should consider incorporating stimulating visuals that reach beyond the product alone in their print ads and advertising campaigns.
2. Celebrity-driven Promotions - Partnering with celebrities or influential figures to promote products can generate hype and interest among consumers.
3. Emphasis on Experience - Focusing on creating a fun and memorable experience around the product can help businesses stand out in the market.
Industry Implications
1. Fashion and Apparel - In the fashion and apparel industry, incorporating visually striking elements in advertising campaigns can create a lasting impact on consumers.
2. Sports and Athletic - Sports and athletic companies can leverage celebrity endorsements to draw attention to their products and increase brand visibility.
3. Advertising and Marketing - In the advertising and marketing industry, focusing on creating engaging and immersive experiences can help businesses differentiate themselves from competitors.
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