The Terry Richardson Equinox Ads Boasts Confidence, Agility and Balance
Meghan Young — December 29, 2010 — Marketing
References: equinox & refinery29
The Terry Richardson Equinox ad campaign is sexy and candid, completely embodying the photographer's gritty style. Yet it also seems a bit out of sync with the infamous artist's other work. I think it has to do with the fact that photos are for a gym rather than a magazine or even a racy clothing line.
Nevertheless, the Terry Richardson Equinox ad campaign has not compromised his style and taste. Absolutely steamy, it demonstrates just how edgy this fitness center is, as well as what you will get out of a membership: agility, confidence and balance.
Nevertheless, the Terry Richardson Equinox ad campaign has not compromised his style and taste. Absolutely steamy, it demonstrates just how edgy this fitness center is, as well as what you will get out of a membership: agility, confidence and balance.
Trend Themes
1. Edgy Fitness Campaigns - Opportunities exist for gyms to break away from conventional marketing and create racy campaigns that embody sensuality and athleticism.
2. Candid Fitness Photography - There is a growing trend of candid and gritty fitness photography showcasing raw athleticism and beauty.
3. Sensual Wellness Programs - Wellness programs can explore the use of sensuality to promote mindfulness, confidence, and balance.
Industry Implications
1. Fitness Industry - The fitness industry can leverage candid and sensual campaigns to attract a new breed of confident and edgy clientele.
2. Wellness Industry - The wellness industry can explore the use of sensuality in their programs to promote mindfulness, balance, and confidence.
3. Fashion and Fitness Industry - The fashion and fitness industry can collaborate to create racy clothing lines that embody sensuality, athleticism, and style.
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