Political Hygiene Products Scrub Out All Kinds of Dirt
Jeremy Gutsche — October 24, 2006 — Marketing
References: boingboing.net
Cleanse your kitchen of terrorists with terror soap. This shockingly unique brand can be found in Costa Rica. BoingBoing notes, "Oh, what dark, foreboding poetry lurks in those long-lasting pink suds."
Although the brand is getting attention in the blogosphere, it could be more unintentional as the concept of Terror Soap might not seem as daring in Central America.
Implications - People tend to buy products that they have never tried before based on their packaging. If the packaging is appealing, the more likely that it will get sold. The featured item is a good example of using popular current events as a branding strategy. Although it may seem like a bold move, some risks are worth taking.
Although the brand is getting attention in the blogosphere, it could be more unintentional as the concept of Terror Soap might not seem as daring in Central America.
Implications - People tend to buy products that they have never tried before based on their packaging. If the packaging is appealing, the more likely that it will get sold. The featured item is a good example of using popular current events as a branding strategy. Although it may seem like a bold move, some risks are worth taking.
Trend Themes
1. Political Hygiene Products - Opportunities for creating unique and attention-grabbing hygiene products based on political themes or events.
2. Branding Strategy Based on Current Events - Utilizing popular and trending current events as a branding strategy to attract customers and stand out in the market.
3. Packaging Appeal as a Marketing Tool - Leveraging visually appealing packaging to increase the likelihood of product sales and attract customers.
Industry Implications
1. Personal Care Products - Creating and marketing hygiene products with unique and attention-grabbing themes, such as political or current event-inspired soaps.
2. Advertising and Marketing - Offering services to help brands develop and implement branding strategies based on current events to enhance their visibility and reach.
3. Packaging Design - Providing packaging design solutions that emphasize visual appeal and help products stand out on store shelves.
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