Territorial Stitched Signs
Cowbag — September 19, 2008 — Art & Design
References: laurenmarsden & blog.craftzine
Canadian artist Lauren Marsden has created knitted street signs for every street she has lived on in Victoria, BC.
The style of each knitted piece is based on that of the street sign she covers over. Because of this I do wonder how long it takes for everyone to notice her work.
Implications - Small scale initiatives like this instill positive feelings in the community that they effect, and fostering this kind of reaction is a cue that advertisers trying to figure out their next guerrilla campaign will definitely want to look into. It is very possible, after all, to communicate a message with a format that simultaneously improves the location it is broadcast from.
The style of each knitted piece is based on that of the street sign she covers over. Because of this I do wonder how long it takes for everyone to notice her work.
Implications - Small scale initiatives like this instill positive feelings in the community that they effect, and fostering this kind of reaction is a cue that advertisers trying to figure out their next guerrilla campaign will definitely want to look into. It is very possible, after all, to communicate a message with a format that simultaneously improves the location it is broadcast from.
Trend Themes
1. Knitted Street Art - Artists integrating knitting into street signs, indicating a new form of guerrilla art.
2. Territorial Stitched Signs - Artists designing site-specific knitted street signs, allowing for place-making and community engagement.
3. Localized, Handmade Art - Growing trend of incorporating handmade, community-inspired art elements into public spaces, enhancing place identity.
Industry Implications
1. Art and Design - Artists and designers are creating new, site-specific installations that engage local communities and bring color and life to public spaces.
2. Marketing - Brands are exploring how to incorporate guerrilla marketing tactics into their campaigns, looking to street art and community-focused movements as inspiration.
3. Urban Development - Urban planners and developers are seeking innovative ways to enhance livability and attract new residents, with public art and community engagement as key strategies.
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