Simone Bonnani's Capsule for Moooi is Intentionally Imperfect
Kalin Ned — January 14, 2019 — Art & Design
References: shop-us.moooi & dezeen
These terracotta tables have a distinctive handmade feel and their aesthetic explores the realms of imperfection. The collection features three coffee tables with cylindrical bases and smoothly irregular slab-like surfaces. The colorway takes advantage of the material's natural rustic orange nuance.
The terracotta tables are designed by Milan-based creative Simone Bonnani for Moooi. The logo of the later is featured in a minimalist and style-forward way on the furniture's base. With the 'Obon' collection, Bonnani intends to mix the aesthetic of the old with that of the new. Through the terracotta tables, the designer brings together "streamlined, geometric shapes" and the tradition-evoking permanence of the material. The handmade appearance truly adds a sense of authenticity to the Obon collection and the pieces surely contribute to the contemporary home.
The terracotta tables are designed by Milan-based creative Simone Bonnani for Moooi. The logo of the later is featured in a minimalist and style-forward way on the furniture's base. With the 'Obon' collection, Bonnani intends to mix the aesthetic of the old with that of the new. Through the terracotta tables, the designer brings together "streamlined, geometric shapes" and the tradition-evoking permanence of the material. The handmade appearance truly adds a sense of authenticity to the Obon collection and the pieces surely contribute to the contemporary home.
Trend Themes
1. Irregular Terracotta Table Designs - Opportunity for furniture companies to explore the potential of utilizing the rustic feel of handmade terracotta to add authenticity to contemporary home furnishing designs.
2. Minimalist Logo Design - Potential for graphic design companies to explore the use of minimalist logo designs on furniture as a style-forward way to showcase branding.
3. Combining Old and New Aesthetic - Opportunity for designers to explore mixing modern geometric shapes with traditional materials, creating a unique style that appeals to contemporary consumers.
Industry Implications
1. Furniture - With this trend, furniture companies can create unique designs that cater to consumers who value authenticity in home décor.
2. Graphic Design - Graphic design companies can explore opportunities to expand into the furniture industry by offering branding and logo design services.
3. Home Décor - The combination of traditional and modern aesthetics in home decor has become increasingly popular among consumers, allowing designers and manufacturers to tap into this growing market.
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