Teriyaki Madness is Offering Educators Free Meals
Riley von Niessen — November 4, 2020 — Lifestyle
References: restaurantnews
Teriyaki Madness is looking to thank hardworking teachers by launching a new promotion that allows consumers to take advantage of its Wok-Star Teacher Teriyaki Bar.
Through the promotion, consumers can choose to "pay half the cost of a full hot-lunch bar for a teachers at a school of their choice." After consumers pay for half of the meal, Teriyaki Madness will cover the rest of the cost. The Wok-Star Bar features the chain's different chicken offerings, along with plenty of stir-fried veggies that are serviced with rice and its house-made teriyaki sauce. The promotion will launch on October 27th, and will be available until December 18th.
Jodi Boyce, EVP of Marketing, spoke to the decision to launch the promotion, stating "I witnessed the back-to-school chaos firsthand with my sons who are in elementary and middle school and I knew we had to do something to help them stay sane and fed. With this Wok-Star Teacher Bar initiative, we’re hoping to make their hectic lives just a little better and bring them a dose of happiness to their day with a delicious lunch."
Image Credit: Restaurant News / Teriyaki Madness
Through the promotion, consumers can choose to "pay half the cost of a full hot-lunch bar for a teachers at a school of their choice." After consumers pay for half of the meal, Teriyaki Madness will cover the rest of the cost. The Wok-Star Bar features the chain's different chicken offerings, along with plenty of stir-fried veggies that are serviced with rice and its house-made teriyaki sauce. The promotion will launch on October 27th, and will be available until December 18th.
Jodi Boyce, EVP of Marketing, spoke to the decision to launch the promotion, stating "I witnessed the back-to-school chaos firsthand with my sons who are in elementary and middle school and I knew we had to do something to help them stay sane and fed. With this Wok-Star Teacher Bar initiative, we’re hoping to make their hectic lives just a little better and bring them a dose of happiness to their day with a delicious lunch."
Image Credit: Restaurant News / Teriyaki Madness
Trend Themes
1. Teacher Appreciation Promotions - Disruptive innovation: Restaurant chains can create special promotions to show appreciation to teachers and attract new customers.
2. Community Support Initiatives - Disruptive innovation: Businesses can launch initiatives that contribute to the welfare of the community, creating positive brand associations and loyalty among consumers.
3. Meal Sponsorship Programs - Disruptive innovation: Companies can offer meal sponsorships to schools and organizations, contributing to their fundraising efforts while gaining brand visibility and goodwill.
Industry Implications
1. Food and Beverage - Disruptive innovation: Restaurants can tap into the teacher appreciation trend by offering free meals or discounts to educators, driving customer loyalty and word-of-mouth marketing.
2. Education - Disruptive innovation: Schools can partner with local businesses to provide benefits to teachers, creating positive relationships and supporting the educational community.
3. Marketing and Promotions - Disruptive innovation: Marketing agencies can help businesses create targeted promotions to show appreciation to specific groups, such as teachers, and generate positive brand awareness.
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