Teran Vine T-Shirt Branding Compares Wine Maturity to Human Maturity
Amelia Roblin — January 12, 2013 — Marketing
References: publicis.si & packagingoftheworld
You just know that Teran Vine T-Shirt packaging would have absolutely no trouble standing out on the liquor store shelf. The Publicis Slovenia design is remarkably out-of-the-box -- or out of the bottle, if you will. Instead of applying a simple sticker label to the glass, the creatives behind this project dressed the container in a short-sleeved shirt.
The cute striped red garment is humanizing enough but the firm opted to give the beverage additional character. A story was written to describe the upbringing of the grape-derived drink that recounts its coming of age and ultimate maturity. It is narrated in first person and tells the ins and outs of vine life and time spent in a barrel. Teran Vine T-Shirt wine packaging certainly relates to its consumer more than competing brands can claim to.
The cute striped red garment is humanizing enough but the firm opted to give the beverage additional character. A story was written to describe the upbringing of the grape-derived drink that recounts its coming of age and ultimate maturity. It is narrated in first person and tells the ins and outs of vine life and time spent in a barrel. Teran Vine T-Shirt wine packaging certainly relates to its consumer more than competing brands can claim to.
Trend Themes
1. Personified Packaging - Creating packaging that humanizes products, allowing for a more personal connection with consumers.
2. Narrative Branding - Developing packaging that tells a story about the product, giving it a unique and engaging identity.
3. Out-of-the-box Design - Using unconventional packaging designs to differentiate products and attract consumer attention.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to use personified packaging to create a memorable brand experience.
2. FMCG Retail - Retailers in fast-moving consumer goods can leverage narrative branding to differentiate their products and increase sales.
3. Graphic Design - The graphic design industry can explore innovative and out-of-the-box packaging design concepts for various consumer products.
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