Don Julio and Barry's Bootcamp Celebrate National Tequila Day
References: cocktailcourier
A new tequila cocktail kit is on the horizon, as the year is nearing July 24th, which is considered the National Day of the liquor. The boozy product comes from a collaboration between Tequila Don Julio and Barry's Bootcamp. While the former introduces a "light, gluten-free choice" that is low in calories and boasts zero sugar, the latter is in the business of high-intensity interval workouts, making for a product that is very much geared toward a little bit of devilish wellness.
The tequila cocktail kit is playfully dubbed 'Barry's Does Tequila.' The box contains the ingredients for the alcoholic beverage — Don Julio Blanco, coconut water, fresh lemon juice, agave, and a dash of cayenne, as well as two glasses so that the tequila cocktails can be enjoyed in style.
The tequila cocktail kit is playfully dubbed 'Barry's Does Tequila.' The box contains the ingredients for the alcoholic beverage — Don Julio Blanco, coconut water, fresh lemon juice, agave, and a dash of cayenne, as well as two glasses so that the tequila cocktails can be enjoyed in style.
Trend Themes
1. Celebratory Tequila Cocktail Kits - The trend of ready-to-make cocktail kits provides an opportunity for brands to introduce unique and convenient alcohol experiences to consumers.
2. Collaborations Between Brands - The trend of brand collaborations allows companies to tap into new customer bases and create innovative products that combine different expertise.
3. Devilish Wellness - The trend of combining indulgence with wellness offers disruptive opportunities to create products that provide guilt-free pleasure while still aligning with healthy lifestyles.
Industry Implications
1. Alcohol - The alcohol industry can explore the creation of ready-to-make cocktail kits as a way to expand their product offerings and reach a wider consumer base.
2. Fitness - The fitness industry can leverage collaborations with alcohol brands to create unique experiences that combine exercise and indulgence.
3. Wellness - The wellness industry can capitalize on the trend of devilish wellness by developing products that provide pleasurable experiences without compromising on health.
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