The Temptations Irresistible Lingerie Campaign Promotes Strong Women
Meghan Young — January 23, 2012 — Fashion
References: jupiter.co.za & ibelieveinadv
The Temptations Irresistible Lingerie campaign centers around the idea of being a strong woman. Instead of deferring to other people, especially men, or putting things off, this ad campaign encourages an assertive attitude that not only gets the job done, but ensures a woman's happiness. At the end of the day, however, it shows that only independent women are able to handle their lingerie selection.
Conceived and executed by South Africa-based ad agency The Jupiter Drawing Room, the Temptations Irresistible Lingerie campaign features bold typographical statements such as "I'm not big on commitment," with the 'not' strategically covered by some underwear. Illustrated by Wayne Troskie, the ads are playful and direct while carrying some very important messages to the fairer sex.
Conceived and executed by South Africa-based ad agency The Jupiter Drawing Room, the Temptations Irresistible Lingerie campaign features bold typographical statements such as "I'm not big on commitment," with the 'not' strategically covered by some underwear. Illustrated by Wayne Troskie, the ads are playful and direct while carrying some very important messages to the fairer sex.
Trend Themes
1. Empowering Women - The Temptations Irresistible Lingerie campaign promotes an assertive attitude and empowerment for women.
2. Bold Typography - The campaign utilizes bold typographical statements to grab attention and convey important messages.
3. Playful Advertising - The Temptations Irresistible Lingerie campaign uses playful illustrations and direct communication to engage the target audience.
Industry Implications
1. Lingerie - The campaign highlights disruptive innovation opportunities in the lingerie industry by challenging traditional portrayals of women and promoting empowerment.
2. Advertising - The use of bold typography and playfulness in the Temptations Irresistible Lingerie campaign opens up opportunities for disruptive innovation in the advertising industry by creating more engaging and empowering campaigns.
3. Illustration - The creative illustrations in the campaign showcase possibilities for disruptive innovation in the illustration industry by combining visual storytelling with social messaging.
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