Calvin Klein's NYC Location Hosts a Temporary Shop for Floral Arrangements
Laura McQuarrie — January 10, 2015 — Business
For a limited time in December, the Madison Avenue Calvin Klein store in New York City opened up a temporary shop where consumers could snag a designer floral arrangement. The Calvin Klein brand has become renowned for its floral installations, present at runway shows, offices and events around the world, and for a limited time, this shop allowed shoppers to take home their own artful floral arrangement.
Pieces temporarily for sale at the pop-up shop were described as "portable living sculptures" that unite art and design, featuring natural items like stones, leaves and succulents encased in clear boxes. When it comes to fashion, the brand embodies minimalism and these arrangements communicate the message that there's beauty in extreme simplicity, which can often be found in nature.
Pieces temporarily for sale at the pop-up shop were described as "portable living sculptures" that unite art and design, featuring natural items like stones, leaves and succulents encased in clear boxes. When it comes to fashion, the brand embodies minimalism and these arrangements communicate the message that there's beauty in extreme simplicity, which can often be found in nature.
Trend Themes
1. Temporary Retail Spaces - There is an opportunity for brands to create temporary retail spaces to showcase a unique and exclusive experience.
2. Elevated Product Offerings - There is an opportunity for brands to offer elevated versions of their products through unique collaborations and designs.
3. Sustainable and Natural Designs - There is an opportunity for brands to incorporate more natural and sustainable design elements into their products.
Industry Implications
1. Fashion - Fashion brands can create unique experiences through temporary retail spaces and elevated product offerings.
2. Floral Industry - The floral industry can collaborate with fashion brands to create unique, sustainable and natural floral designs for retail spaces and events.
3. Event Planning - Event planners can incorporate temporary floral retail spaces into their event designs and experiences.
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