The Tempel of Denim by Wink Steals the Spotlight at Bread and Butter
Jana Pijak — July 18, 2012 — Art & Design
References: breadandbutter & frameweb
Gracing Berlin's Bread and Butter tradeshow, the Tempel of Denim by Wink is a blue jean display created from 1000 dip-dyed t-shirts. An homage to denim, Dutch design firm Wink's dynamic monument celebrates the timeless textile.
Taking inspiration from the concept of world religions, this bold fashion display aims to unite a multitude of denim brands showcased at the German trade show. Recreating a religious space, the Wink architecture team raised a 2000 square meter tent with a centrally built runway set up to resemble a last supper table.
Vistors were seated at the large table that included place settings while models showcased denim looks accessorized to symbolize various world religions. From its awe-inspiring design to its controversial concept, the Tempel of Denim by Wink takes fashion to new heights.
Taking inspiration from the concept of world religions, this bold fashion display aims to unite a multitude of denim brands showcased at the German trade show. Recreating a religious space, the Wink architecture team raised a 2000 square meter tent with a centrally built runway set up to resemble a last supper table.
Vistors were seated at the large table that included place settings while models showcased denim looks accessorized to symbolize various world religions. From its awe-inspiring design to its controversial concept, the Tempel of Denim by Wink takes fashion to new heights.
Trend Themes
1. Denim Fashion Displays - Creating elaborate fashion displays using denim materials provides an opportunity for brands to showcase creativity and attract attention.
2. Religious-themed Fashion Shows - Incorporating religious symbolism and themes into fashion shows allows brands to tap into cultural conversations and make a bold statement.
3. Large-scale Architectural Installations - Building large-scale architectural installations in trade shows or events creates a memorable experience for attendees and offers a disruptive way to showcase products.
Industry Implications
1. Fashion - The fashion industry can leverage denim displays and religious-themed fashion shows to spark interest and stand out in a competitive market.
2. Event Planning - Event planning companies can explore large-scale architectural installations to elevate the experience of trade shows and corporate events.
3. Retail Design - The retail design industry can draw inspiration from the Tempel of Denim by Wink to create immersive and visually stunning store displays.
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