Omni+ Furniture Makes Television Stands Hilarious in New Campaign
Jessica Marcel — March 1, 2010 — Art & Design
References: omniplusfurniture & design-milk
The OMNI+ Furniture company has made television stands surprisingly interesting in their new advertising campaign. The company creates furniture that has the modernity of IKEA, but with higher quality (and a higher price tag). The ads show everyday scenes in a variety of households, and they've all got a touch of sarcasm.
The television stands are pretty neat on their own, but they're that much more attractive shown how they fit into daily life.
Implications - Consumers have been making a push to more alternative spokespersons when it comes to company branding and advertisements. Due to this recent move to embrace individual beauty, businesses would profit if they created more campaigns that marketed the average person.
The television stands are pretty neat on their own, but they're that much more attractive shown how they fit into daily life.
Implications - Consumers have been making a push to more alternative spokespersons when it comes to company branding and advertisements. Due to this recent move to embrace individual beauty, businesses would profit if they created more campaigns that marketed the average person.
Trend Themes
1. Alternative Branding Spokespersons - Businesses can benefit by using alternative spokespersons in their marketing campaigns that embrace individuality.
2. Sarcastic Advertising - Sarcasm injected in advertising can make even ordinary household products, such as furniture, more interesting.
3. Showcasing Daily Life - Creating marketing campaigns that showcase products in everyday life can make them more relatable and attractive to consumers.
Industry Implications
1. Furniture - Furniture companies can incorporate sarcasm and showcase products in everyday life in their marketing campaigns to make their products stand out.
2. Home Decor - Home decor companies can use alternative branding spokespeople and showcase their products in daily life situations to attract consumers.
3. Advertising - Advertising agencies can start incorporating sarcasm and showcase products in everyday life situations for their clients to create more effective campaigns.
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