The Telepizza Pizza Delivery Campaign Handles the Unexpected
Meghan Young — April 10, 2014 — Marketing
The Telepizza Pizza Delivery ad campaign is comprised of a series of hilarious illustrations that are good, if somewhat far-fetched, examples of the tag line, "If work takes longer than expected." From Lady Gaga talking the ear off of a shrink to Mike Tyson making endless confessions to a priest, some workdays simply never end, but the hunger that ensues can.
Conceived and executed by the Tapsa Y&R ad agency branch based in Madrid, Spain, the Telepizza Pizza Delivery ad campaign was art directed by Adrian Rios and Fernando Heredia with creative direction by Tute Ostiglia, Susana Albuquerque and Juan Cenoz. The comical sketches were illustrated by artist Ricardo Martinez in black and white save for the bright red of the pizza box to make it stand out.
Conceived and executed by the Tapsa Y&R ad agency branch based in Madrid, Spain, the Telepizza Pizza Delivery ad campaign was art directed by Adrian Rios and Fernando Heredia with creative direction by Tute Ostiglia, Susana Albuquerque and Juan Cenoz. The comical sketches were illustrated by artist Ricardo Martinez in black and white save for the bright red of the pizza box to make it stand out.
Trend Themes
1. Satirical Advertising Campaigns - Businesses can consider creating humorous campaigns that poke fun at common frustrations experienced by their target audience.
2. Creative Food Delivery Campaigns - There is an opportunity for businesses to create unique and memorable advertising campaigns that focus on food delivery services and cater to the needs of busy professionals working long hours.
3. Black and White Illustrations - Businesses can experiment with black and white illustrations paired with a bold pop of color to add a unique and memorable element to their advertising campaigns.
Industry Implications
1. Food Delivery Services - Companies within the food delivery industry can capitalize on the trend of creating funny and creative ad campaigns that cater to busy professionals who may be working long hours.
2. Advertising & Marketing Agencies - Advertising and marketing agencies can expand their services to include the creation of satirical or humorous ad campaigns for their clients looking to stand out from the crowd.
3. Illustration & Graphic Design Services - Illustration and graphic design companies can offer their expertise in creating unique illustrations paired with bold pops of color to enhance advertising campaigns and evoke emotion in target audiences.
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