Shiseido's 'TeleBeauty' App Applies Virtual Makeup for Online Meetings
Laura McQuarrie — October 12, 2016 — Fashion
References: youtu.be & japantrends
There are already plenty of applications to help women around the world virtually try on a variety of makeup products and looks, but Shiseido's 'TeleBeauty' offers something new. The Shiseido app was specifically designed for women, particularly those in Japan, who telecommute. In this way, TeleBeauty makes it possible for a woman to quickly apply virtual makeup before engaging in a live video chat with coworkers, clients or other professionals over the Internet.
To use, women simply have the app scan their face so that adjustments can be made to fix blemishes and other undesirable spots on the skin. From there, women have the ability to choose between a number of different virtual makeup styles such as 'Natural' or 'Feminine.'
Currently, the app is in testing with a hundred female employees at Microsoft in Japan as a Skype for Business app.
To use, women simply have the app scan their face so that adjustments can be made to fix blemishes and other undesirable spots on the skin. From there, women have the ability to choose between a number of different virtual makeup styles such as 'Natural' or 'Feminine.'
Currently, the app is in testing with a hundred female employees at Microsoft in Japan as a Skype for Business app.
Trend Themes
1. Telecommuting Makeup Apps - Shiseido's 'TeleBeauty' app is revolutionizing the way women apply makeup for online meetings.
2. Virtual Try-on Apps - Virtual try-on makeup apps are becoming increasingly popular as women seek new ways to experiment with different looks.
3. Augmented Reality in Cosmetics - Augmented reality technology is creating new opportunities in the cosmetics industry, allowing customers to try on makeup virtually before making a purchase.
Industry Implications
1. Cosmetics - The cosmetics industry is ripe for disruptive innovation as technology continues to revolutionize the way women apply makeup.
2. Telecommunications - Telecommunications companies can benefit from partnering with makeup brands to offer virtual try-on apps for their telecommuting customers.
3. Software Development - Software development companies can create new and innovative virtual try-on apps for the cosmetics industry using augmented reality technology.
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