The Upcoming Ted Running Shoe is a Collaboration by Reebok and BAIT
Christopher Magsambol — November 9, 2015 — Fashion
References: sneakernews & kicksonfire
The Ted running shoe has yet to be released, but a short 13-second teaser has been now making rounds all over the Internet. Although the Ted movies were huge hits, not many people expected the lovable cartoon bear to appear on a sneaker next. The teaser did provide some insight, including an image of the Reebok Instapump Fury, which will serve as the main silhouette of the piece.
The short clip utilizes the same type of humor as the TED movies, featuring the teddy bear seemingly releasing some air. The commercial goes on to show that TED was just adjusting the tightness and fit of his Instapump Fury sneaker. Collaborations between brands and pop culture icons is nothing new, but perhaps this partnership hints at a long term co-branding effort or maybe even a new movie.
The short clip utilizes the same type of humor as the TED movies, featuring the teddy bear seemingly releasing some air. The commercial goes on to show that TED was just adjusting the tightness and fit of his Instapump Fury sneaker. Collaborations between brands and pop culture icons is nothing new, but perhaps this partnership hints at a long term co-branding effort or maybe even a new movie.
Trend Themes
1. Pop Culture Collaborations - Collaborations between brands and pop culture icons are becoming more prevalent and popular, creating potential for new partnerships and innovative products.
2. Cartoon-inspired Fashion - Fashion and style inspired by popular cartoons and comics is a growing trend, giving companies an opportunity to tap into nostalgic and playful markets.
3. Humorous Marketing - Marketing campaigns that incorporate humor and lightheartedness can be effective in engaging audiences and creating buzz around new products.
Industry Implications
1. Athletic Footwear - The collaboration between Reebok and TED is an example of how athletic footwear brands can expand their product lines and appeal to new markets through creative partnerships.
2. Entertainment - Collaborations between brands and entertainment franchises can lead to new revenue streams and heighten brand recognition among fans.
3. Fashion Apparel - Fashion brands can look to popular culture for inspiration, leveraging nostalgia and creative partnerships to create unique and memorable products.
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