Oakley Partners up to Auction Team-Rapha FOCUS Sunglasses
Katie Pagnotta — November 30, 2012 — Lifestyle
Sunglasses, goggle and apparel brand Oakley has come together with a performance road-wear company to create a Team-Rapha FOCUS sunglasses collection.
Oakley and Rapha collaborated and came up with two new and limited edition pairs of shades, a classic Oakley's Frogkin and Radarlock style. The shades are vibrant with a striped blue, green and red design on every pair. As well, each one has a white base color and comes with signature Oakley branding and bag that doubles as a lens cloth. These playful accessories are multifunctional, as you can wear them cycling and while engaging in sports or bust them out for lounging and protection from the sun's rays. These Oakley shades are meant to promote sponsorship and endorsements of cycling, sport and leisure.
An added bonus is the Oakley Team-Rapha FOCUS sunglasses are being auctioned off with team cards, so act quick and place a bid.
Oakley and Rapha collaborated and came up with two new and limited edition pairs of shades, a classic Oakley's Frogkin and Radarlock style. The shades are vibrant with a striped blue, green and red design on every pair. As well, each one has a white base color and comes with signature Oakley branding and bag that doubles as a lens cloth. These playful accessories are multifunctional, as you can wear them cycling and while engaging in sports or bust them out for lounging and protection from the sun's rays. These Oakley shades are meant to promote sponsorship and endorsements of cycling, sport and leisure.
An added bonus is the Oakley Team-Rapha FOCUS sunglasses are being auctioned off with team cards, so act quick and place a bid.
Trend Themes
1. Collaborative Product Design - The collaboration between Oakley and Rapha demonstrates the trend of brands partnering to create unique and limited edition products.
2. Multifunctional Accessories - The Oakley Team-Rapha FOCUS sunglasses showcase the trend of accessories that can be used for multiple purposes, such as cycling and leisure activities.
3. Promoting Sponsorship and Endorsements - The Oakley shades aim to promote sponsorship and endorsements in the cycling, sport, and leisure industries.
Industry Implications
1. Sports Apparel - The partnership between Oakley and Rapha highlights opportunities for disruptive innovation in the sports apparel industry by creating unique and branded accessories.
2. Eyewear - The Team-Rapha FOCUS sunglasses collaboration presents potential for disruptive innovation in the eyewear industry through the development of limited edition and purposeful designs.
3. Online Auctions - The auctioning of the Oakley Team-Rapha FOCUS sunglasses demonstrates potential for disruptive innovation in the online auction industry, combining exclusive products with bidding mechanisms.
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