Branston Pickle Created Its Own Tea to Celebrate Afternoon Tea Week
Laura McQuarrie — August 10, 2019 — Marketing
References: bringoutthebranston & prexamples
In recognition of Afternoon Tea Week, Branston Pickle created a pickle-flavored tea that's said to pair well with cheese sandwiches. The pickle-infused tea boasts fruity and ctirsy notes from orange, lemon and apple and offers something new for adventurous tea drinkers to try.
According to brand spokesperson Bernadine Tay, “Every cheese lover knows that a cheese sandwich with Branston Pickle is an ideal pairing. The Branston Pickle-infused tea marries both cheese and pickle to celebrate one of the nation’s favorite occasions—afternoon tea."
The palates of adventurous foodies are now being treated to a range of unexpected savory food and beverage products, including everything from mustard-flavored ice cream to steak-topped desserts. At the same time, a variety of pickle-flavored products are capturing the interests of consumers for the tangy flavor profiles.
According to brand spokesperson Bernadine Tay, “Every cheese lover knows that a cheese sandwich with Branston Pickle is an ideal pairing. The Branston Pickle-infused tea marries both cheese and pickle to celebrate one of the nation’s favorite occasions—afternoon tea."
The palates of adventurous foodies are now being treated to a range of unexpected savory food and beverage products, including everything from mustard-flavored ice cream to steak-topped desserts. At the same time, a variety of pickle-flavored products are capturing the interests of consumers for the tangy flavor profiles.
Trend Themes
1. Savory Flavored Beverages - The rise of unexpected savory and pickle-flavored beverages opens up opportunities for innovative flavor combinations.
2. Adventurous Food Pairings - The trend of combining unconventional flavors, such as cheese and pickle, creates opportunities for unique and exciting food pairings.
3. Tangy Flavor Profiles - The increasing interest in tangy flavor profiles, like pickle, presents opportunities for the development of new and bold food and beverage products.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new innovations in creating savory flavored beverages and novel food pairings.
2. Hospitality and Event Planning - The hospitality and event planning industry can incorporate pickle-flavored afternoon teas as a unique offering for adventurous tea enthusiasts.
3. Consumer Goods - The consumer goods industry has potential for growth by developing and marketing tangy-flavored products that cater to the changing tastes and preferences of consumers.
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