These Boxes Have a Music Code for Users to Listen to While Brewing Tea
Ady Floyd — September 12, 2015 — Art & Design
References: fubiz.net & foodproductiondaily
Pollard Boxes partnered with Bernadine Tay to create these unique tea timing packages that allow for the perfect tea to be brewed, depending on the length of each song. The boxes contain a musical QR code that users can scan and listen to while the tea is brewing. When the music stops the tea is ready.
This creative idea brings a melodic theme to the act of making a warm and delicious drink. Through the use of music, tea lovers will be able to enjoy the wait while their brew is being perfected. This tea timing packaging combines numerous sensory influences such as smell, taste and scent.
In addition, the box labels are a treat for the visual senses. Each box is decorated with a colorful smoke-like explosion that mimics the image of tea being dispersed into the water. Each smoky cloud draws in the consumer with the bright and welcoming colors.
This creative idea brings a melodic theme to the act of making a warm and delicious drink. Through the use of music, tea lovers will be able to enjoy the wait while their brew is being perfected. This tea timing packaging combines numerous sensory influences such as smell, taste and scent.
In addition, the box labels are a treat for the visual senses. Each box is decorated with a colorful smoke-like explosion that mimics the image of tea being dispersed into the water. Each smoky cloud draws in the consumer with the bright and welcoming colors.
Trend Themes
1. Musical Packaging - Packaging that incorporates music enhances user experience and adds a unique dimension to the product.
2. QR Code Marketing - Using QR codes as a marketing tool provides an interactive and novel experience for consumers.
3. Multi-sensory Products - Incorporating various sensory aspects such as sound, scent, and packaging visuals enhances the overall product experience and provides a competitive edge.
Industry Implications
1. Tea Industry - Tea packaging that incorporates music and QR codes can provide a unique selling point and enhance the overall tea drinking experience for consumers.
2. Packaging Industry - Using packaging as a tool to enhance the product experience through multi-sensory aspects such as visuals and music can pave the way for new innovative designs and ideas.
3. Marketing Industry - Incorporating interactive and novel marketing strategies such as QR codes and music can capture consumer attention and increase brand engagement.
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