'Tea Pause' by Zurab Dartsmelia is Spot On
Marissa Brassfield — April 11, 2010 — Fashion
References: behance.net & behance.net
Lady Gaga would love 'Tea Pause' by Zurab Dartsmelia; the pop star wouldn't need to carry a teacup around if she could weave one into her hair. The shoot is for Anna Miminoshvili's gorgeous couture dresses, and models Khatia Glunchadze and Inna Pivnenko rock these scalloped, draped gowns beautifully.
I love tea party couture, but I've never seen tea pots actually woven into hair. Check out more from 'Tea Pause' by Zurab Dartsmelia above.
Implications - No longer interested in products that feature an overtly exaggerated style, consumers are looking for ones that contain a more demure aesthetic. Items that contain a more classic appearance appeal to shoppers who want to adopt a timeless ensemble of fashions.
I love tea party couture, but I've never seen tea pots actually woven into hair. Check out more from 'Tea Pause' by Zurab Dartsmelia above.
Implications - No longer interested in products that feature an overtly exaggerated style, consumers are looking for ones that contain a more demure aesthetic. Items that contain a more classic appearance appeal to shoppers who want to adopt a timeless ensemble of fashions.
Trend Themes
1. Demure Aesthetic - Opportunities for businesses to develop products with a classic and timeless appearance that appeal to consumers looking for a more demure aesthetic.
2. Classic Fashion - Potential for innovative fashion designers to create ensembles of classic and timeless fashion pieces that resonate with consumers seeking a more demure style.
3. Incorporating Unique Elements - Disruptive innovation opportunities for businesses to incorporate unconventional elements, such as tea pots woven into hair, into their products to capture consumer interest.
Industry Implications
1. Fashion Design - Fashion designers can explore new avenues by incorporating classic and demure aesthetics in their collections to meet the demand of consumers who want a timeless fashion ensemble.
2. Hair Accessories - Opportunities for hair accessory manufacturers to create unique and unconventional products, like teapot-inspired topknots, catering to consumers who seek distinctive hair accessories.
3. Home Decor - Innovative home decor companies can create tea pot-inspired elements, such as furniture or decorative items, that blend classic aesthetics with unique design concepts.
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