Saucony & Dunkin' Donuts Collaborated on a Pair of Tasty Shoes
References: saucony & highsnobiety
From le coq sportif's hummus-inspired sneakers to ASICS' wasabi-themed footwear, the footwear industry has definitely been putting emphasis on tasty shoes. As a result, Boston-based brands Saucony and Dunkin' Donuts are jumping on the movement to celebrate "the symbiotic relationship between coffee, running and donuts."
The Kinvara 9 is a dessert-inspired silhouette that boasts Dunkin' Donuts' colorway. The tasty shoes sport a white mesh upper that is lightweight and provides superior breathability. The midsole is shock-absorbent, but it also highlights a playful pink and orange gradient. To amplify the style of the craving-enhancing silhouette, Saucony and Dunkin' Donuts incorporated a strawberry-frosted donut on the heel, which is surrounded by a chaotic placement of orange, pink and chocolate sprinkles. Naturally, the tasty shoes sport the brands' logos and come in a Dunkin' Donuts-inspired box.
The Kinvara 9 is a dessert-inspired silhouette that boasts Dunkin' Donuts' colorway. The tasty shoes sport a white mesh upper that is lightweight and provides superior breathability. The midsole is shock-absorbent, but it also highlights a playful pink and orange gradient. To amplify the style of the craving-enhancing silhouette, Saucony and Dunkin' Donuts incorporated a strawberry-frosted donut on the heel, which is surrounded by a chaotic placement of orange, pink and chocolate sprinkles. Naturally, the tasty shoes sport the brands' logos and come in a Dunkin' Donuts-inspired box.
Trend Themes
1. Food-inspired Footwear - Opportunity for brands to create playful and unique collaborations that tap into consumers' love for food and footwear.
2. Branding Through Collaborations - Opportunity for companies to reinforce brand identity and gain new audiences through unexpected collaborations.
3. Novelty Fashion Items - Opportunity for companies to create buzz and generate revenue through limited edition, novelty fashion items.
Industry Implications
1. Food and Beverage - Brands can team up with fashion companies to create unique, food-inspired merchandise that appeal to foodies and fashion enthusiasts.
2. Sporting Goods - Opportunity for sporting goods companies to create limited edition, collector's items that tap into consumer's love for unique, novel products.
3. Fashion and Apparel - Opportunity for fashion and apparel brands to create buzz and drive revenue through playful collaborations and limited edition items that tap into pop culture and consumer preferences.
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