YMC and ASICS Join Forces on the New Tarther OG Iteration
References: youmustcreate & highsnobiety
YMC and ASICS join forces yet again -- this time, the duo work on the Tarther OG sneaker as the base foundation with inspiration drawn from rave culture. Specifically, the design focuses on the collectiveness that rave culture brings together, giving them a sense of community across a diverse group of people to enjoy music.
The sneaker model originated in the 80s and it was the same decade that ravers in the UK were thriving. The update features captivating elements include the notable beaded leather laces and the bold patterning that is seen adorning the upper. The upper is constructed from canvas materials for comfort and breathability before it is rounded out in co-branding details.
Image Credit: YMC, ASICS
The sneaker model originated in the 80s and it was the same decade that ravers in the UK were thriving. The update features captivating elements include the notable beaded leather laces and the bold patterning that is seen adorning the upper. The upper is constructed from canvas materials for comfort and breathability before it is rounded out in co-branding details.
Image Credit: YMC, ASICS
Trend Themes
1. 80s Rave-inspired Footwear - Opportunities for collaborative projects between fashion brands and athletic footwear companies to create innovative designs bridging the gap between two different styles.
2. Community-focused Fashion Design - The potential for fashion designers to draw inspiration from different subcultures and create unique designs that bring people together.
3. Retro-inspired Fashion Trends - Opportunities for fashion brands and design agencies to create clothing inspired by past decades and subcultures to appeal to a broader audience.
Industry Implications
1. Fashion - There are opportunities for fashion brands to collaborate with athletic footwear companies to create innovative designs that appeal to a diverse audience and create a sense of community.
2. Athletic Footwear - There is potential for athletic footwear companies to collaborate with fashion brands to create designs that appeal to different subcultures and bring together diverse groups of people.
3. Design - Design agencies have the potential to create retro-inspired fashion trends that appeal to a wider audience and bridge the gap between different styles and cultures.
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