This TARTA Gas Guzzler Campaign Talks Up Public Transport
Amelia Roblin — November 9, 2011 — Autos
Environmental guilt-free travel and the comfort of avoiding scarce paid parking at your destination are two significant pros for commuting via public transit. This TARTA Gas Guzzler campaign introduces another which has the potential to seriously tip the scale when it comes to your choice conveyance from point A to point B.
Through these three print ads by the HART agency of Ohio, the Toledo Area Regional Transit Authority aims to emphasize the exorbitant cost, both financially and environmentally, of driving your car to work every day. The ads are essentially portraits representing three regular people, each here accused of consuming far too much gasoline. This TARTA Gas Guzzler campaign raises culpability and conjures consumer guilt through the careful placement of fuel tank caps plugged into the subjects' mouths. Maybe next time they'll take the bus?
Through these three print ads by the HART agency of Ohio, the Toledo Area Regional Transit Authority aims to emphasize the exorbitant cost, both financially and environmentally, of driving your car to work every day. The ads are essentially portraits representing three regular people, each here accused of consuming far too much gasoline. This TARTA Gas Guzzler campaign raises culpability and conjures consumer guilt through the careful placement of fuel tank caps plugged into the subjects' mouths. Maybe next time they'll take the bus?
Trend Themes
1. Green Commuting - The trend towards more environmentally friendly modes of transportation (such as taking public transit) presents an opportunity to develop innovative solutions to make mass transit more efficient and appealing to consumers.
2. Anti-car Culture - The growing trend away from personal car ownership presents opportunities for ride-sharing services and car rental companies to capitalize.
3. Socially Responsible Advertising - There is a trend towards socially responsible advertising, such as this TARTA Gas Guzzler campaign, which presents opportunities for companies to promote their eco-friendly initiatives and values.
Industry Implications
1. Public Transit - The public transit industry has an opportunity to capitalize on the trend towards green commuting by developing and promoting innovative solutions for more efficient and convenient mass transit options.
2. Ride-sharing Services - The anti-car culture trend presents an opportunity for ride-sharing companies to expand their customer base by promoting the benefits of carpooling and reducing individual carbon footprints.
3. Advertising - The trend towards socially responsible advertising presents opportunities for advertising agencies and companies to create campaigns that promote eco-friendliness and social responsibility.
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