Target & Sanrio Freebies for the 50th Anniversary
Summer Luu — October 12, 2010 — Marketing
References: sanrio.co.jp & freshnessmag
Target and Sanrio have teamed up for Sanrio's 50th anniversary and will be cross-country touring around the US to give away free stuff!
Any Hello Kitty (or other Sanrio character) lovers can add these cute accessories to their collection without so much as a dime. Wallets, chain bags, lunch boxes and tote bags are amongst the free gifts being given out to the public. Now that's a way to celebrate!
Implications - Companies that have a devout fan following, such as Hello Kitty, do so by expanding into other industries while maintaining a focus on customer care. That being said, free giveaways of new products is a great idea as it makes existing and potential consumers feel cared for.
Any Hello Kitty (or other Sanrio character) lovers can add these cute accessories to their collection without so much as a dime. Wallets, chain bags, lunch boxes and tote bags are amongst the free gifts being given out to the public. Now that's a way to celebrate!
Implications - Companies that have a devout fan following, such as Hello Kitty, do so by expanding into other industries while maintaining a focus on customer care. That being said, free giveaways of new products is a great idea as it makes existing and potential consumers feel cared for.
Trend Themes
1. Cross-country Fashion Tours - Companies can engage customers by organizing cross-country tours to give away free products, creating a sense of excitement and connection with their fan base.
2. Collaborations and Anniversaries - Brands can leverage collaborations and anniversaries to create buzz and attract new customers, as seen with Target and Sanrio's partnership for Sanrio's 50th anniversary.
3. Brand Loyalty Through Customer Care - Providing free giveaways of new products can help brands cultivate a sense of customer care and strengthen loyalty among existing and potential customers.
Industry Implications
1. Retail - Retailers can organize cross-country tours to give away free products, enticing customers and driving foot traffic to their stores.
2. Fashion and Accessories - Fashion and accessory brands can collaborate on special occasions or anniversaries to create limited edition products and generate excitement among consumers.
3. Consumer Goods - Companies in the consumer goods industry can enhance customer loyalty by providing free giveaways of new products as a gesture of care and appreciation.
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