This Target Commercial Highlights Its Stylish Seasonal Offerings
Riley von Niessen — September 13, 2017 — Marketing
References: intl.target & youtube
As competitively priced department stores like Target have a lot to offer, it's sometimes difficult for consumers to know what specifically they can find there, which is why this minimalist Target commercial was created.
In order to get consumers into the summer spirit, the Target commercial features bright colors and seasonal motifs that make viewers eager to head out to the beach. In addition to the various creatively designed pool floats that can be picked up from the department store, the ad highlights its stylish swimwear for all ages, its useful accessories, and even its makeup.
By utilizing a minimalist aesthetic throughout, Target cuts through the mass of products that are available through its stores, and shows consumers that it has seasonal essentials they don't want to miss out on.
In order to get consumers into the summer spirit, the Target commercial features bright colors and seasonal motifs that make viewers eager to head out to the beach. In addition to the various creatively designed pool floats that can be picked up from the department store, the ad highlights its stylish swimwear for all ages, its useful accessories, and even its makeup.
By utilizing a minimalist aesthetic throughout, Target cuts through the mass of products that are available through its stores, and shows consumers that it has seasonal essentials they don't want to miss out on.
Trend Themes
1. Minimalist Aesthetics - Embracing a minimalist aesthetic in retail promotions can help cut through product overload and highlight essential offerings.
2. Seasonal Motifs - Incorporating seasonal motifs in advertising campaigns can create a sense of urgency and excitement, encouraging consumers to make purchases.
3. Creative Pool Floats - The popularity of creatively designed pool floats presents an opportunity for retailers to offer unique and exciting summer products.
Industry Implications
1. Department Stores - Department stores can leverage minimalist aesthetics to showcase their range of seasonal essentials and attract customers looking for curated offerings.
2. Swimwear - The swimwear industry can capitalize on the use of seasonal motifs in advertising to highlight their latest collections and drive sales.
3. Accessories - Promoting useful accessories alongside swimwear and pool floats can create cross-selling opportunities and enhance the customer shopping experience.
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