Tara O'Hehir Helps Sell Frames with Phantom-Like Subjects
References: behance.net & designcollector.net
Tara O’Hehir, a London, UK-based photographer, has found the perfect way to accentuate the look of glasses on a human face; she’s eliminated the rest of the person, leaving behind only the eyes, noses and mouths of her subjects. The results are photos of phantom-like people wearing stylish frames that just seem to pop right off the screen. It’s such a simplistic, yet effective way of directing people’s attention to the product being sold, which in this case is Fritz Frames’ hand-crafted timber glass frames.
The manner in which Tara O’Hehir has manipulated her photos makes it appear as though a talented artist rendered each face using a pencil. In certain pictures, the cheeks of her subjects seem to fade effortlessly into the background, amplifying the ghostly effect of her images.
The manner in which Tara O’Hehir has manipulated her photos makes it appear as though a talented artist rendered each face using a pencil. In certain pictures, the cheeks of her subjects seem to fade effortlessly into the background, amplifying the ghostly effect of her images.
Trend Themes
1. Phantom-like Photography - Opportunity for photographers to explore minimalist and mysterious subject matter, catering to a growing interest in the surreal and ethereal.
2. Minimalistic Product Photography - Opportunity for e-commerce retailers to showcase their products in a simple and impactful way, drawing attention to key features.
3. Simplistic Advertising Imagery - Opportunity for advertisers to create visually striking ads by focusing on a single aspect of their product or service, and allowing it to take center stage.
Industry Implications
1. Eyewear - The unique framing technique used in photography can be utilized by eyewear retailers to create captivating marketing and advertising imagery.
2. Art and Photography - The ethereal, minimalist approach to photography used in this example presents an opportunity for the art and photography industry to explore new directions in creating impactful visuals.
3. E-commerce - The minimalist style of photography exhibited in this example can be applied to product photography, making it an ideal opportunity for e-commerce businesses looking to showcase their products in a clean and concise manner.
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