The Tanya Dziahileva Harper's Bazaar Spain July August 2010 Spread
Joanne Lam — June 23, 2010 — Fashion
References: harpersbazaar & fashiongonerogue
Super sexy and gorgeously made-up, the Tanya Dziahileva Harper's Bazaar Spain July August 2010 editorial takes beach fashions to gorgeous new heights.
From deep blue lips to bright green frocks, Dziahileva manages to look stunning in each and every shot while showing off her curves. Both in black and white and color, the contrast between the different palettes makes for an interesting combination and generates plenty to look at for its audience.
Implications - Using the beach or water in an advertisement is appealing to people because it represents summer and a time of warmth. Consumers are instantly drawn to summer and warmth because it represents a time of paradise for a lot of people. If a product can ignite a good feeling or memory in their audience then it will gain plenty of attention.
From deep blue lips to bright green frocks, Dziahileva manages to look stunning in each and every shot while showing off her curves. Both in black and white and color, the contrast between the different palettes makes for an interesting combination and generates plenty to look at for its audience.
Implications - Using the beach or water in an advertisement is appealing to people because it represents summer and a time of warmth. Consumers are instantly drawn to summer and warmth because it represents a time of paradise for a lot of people. If a product can ignite a good feeling or memory in their audience then it will gain plenty of attention.
Trend Themes
1. Colorful Beach Fashion - Disruptive innovation opportunity: Create vibrant and eye-catching beachwear designs that stand out in a sea of traditional styles, capturing consumer attention and inspiring a sense of summer paradise.
2. Contrasting Palettes - Disruptive innovation opportunity: Experiment with bold color contrasts in fashion photography to create visually captivating editorials that engage audiences and leave a lasting impression.
3. Seductive Summer Makeup - Disruptive innovation opportunity: Develop unique and alluring makeup looks specifically designed for summer, tapping into consumers' desire to feel beautiful and confident during the sunny season.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce an online marketplace that curates and sells trendy and colorful beach fashion from up-and-coming designers, providing a platform for them to showcase their unique creations.
2. Photography Services - Disruptive innovation opportunity: Offer specialized photography services that focus on capturing and enhancing the vibrant colors and contrasting palettes of beach fashion, appealing to fashion brands looking for visually striking imagery.
3. Cosmetics and Beauty - Disruptive innovation opportunity: Create a summer-inspired makeup line with vibrant shades and long-lasting formulas, targeting consumers who want to express their seductive side while enjoying the warm season.
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