This Google Map Raises Awareness on Japan's Disappearing Tanuki Cakes
Laura McQuarrie — July 21, 2014 — Marketing
References: maps.google.co.jp & en.rocketnews24
Tanuki cakes are a fun Japanese dessert designed to look like Japanese racoon dogs, but this once wildly popular dessert is disappearing from Japan. To fight this, the Tanuki Cake No Aru Toko Meguri website set up the 'National Tanuki Cake Habitat Map' on Google, showing where it's still possible to get a slice of one of these delicious Tanuki-inspired cakes.
Data on the maps is contributed by those who are passionate about the dessert, showing all of the place where you can and can no longer get this Japanese dessert. As well as serving as a handy guide for those looking for a snack, this is a clever way for Tanuki Cake No Aru Toko Meguri to raise awareness and stir up nostalgia for the dessert so many once enjoyed during childhood.
Data on the maps is contributed by those who are passionate about the dessert, showing all of the place where you can and can no longer get this Japanese dessert. As well as serving as a handy guide for those looking for a snack, this is a clever way for Tanuki Cake No Aru Toko Meguri to raise awareness and stir up nostalgia for the dessert so many once enjoyed during childhood.
Trend Themes
1. Disappearing Dessert Culture - There is a growing trend of traditional desserts disappearing from cultures around the world, creating opportunities for businesses to preserve and revive these nostalgic treats using innovative marketing strategies.
2. Crowdsourced Culinary Maps - The use of crowdsourcing and digital mapping technologies to create interactive culinary maps is becoming a popular trend, providing businesses with a unique opportunity to engage with their audience and highlight the locations where their products can be found.
3. Nostalgia Marketing - Nostalgia marketing is on the rise, and businesses can capitalize on this trend by leveraging the sentimental value associated with traditional food items like tanuki cakes to create compelling marketing campaigns that connect with consumers on an emotional level.
Industry Implications
1. Food & Beverage - The food and beverage industry can take advantage of the disappearing dessert trend by reimagining and reintroducing traditional desserts as unique products that appeal to modern consumers, while also preserving cultural heritage.
2. Tourism & Hospitality - The tourism and hospitality industry can leverage the crowdsourced culinary maps trend to attract tourists and food enthusiasts by showcasing the local specialties and unique food experiences available in a particular destination.
3. Digital Marketing & Advertising - The rise of nostalgia marketing opens up opportunities for the digital marketing and advertising industry to create captivating campaigns that tap into consumers' emotions and memories associated with traditional desserts, driving brand engagement and customer loyalty.
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