Onitsuka Tiger's Tansu Trainer
Daniel Glover — February 3, 2010 — Fashion
References: onitsukatiger
Sneaker brand Onitsuka Tiger has created the world’s first Tansu shoe - a handcrafted wooden sneaker with hidden drawers inspired by the Japanese art of traditional chest-making.
The execution by Amsterdam Worldwide is the latest in the brand’s ‘Made of Japan’ campaign. The agency commissioned Tansu artists, Ogura Tansu Ten, to create a 4.5 foot long custom wooden cabinet in the shape of a sneaker.
The Tansu shoe will tour across Onitsuka Tiger’s European stores as well as featuring on marketing material.
The execution by Amsterdam Worldwide is the latest in the brand’s ‘Made of Japan’ campaign. The agency commissioned Tansu artists, Ogura Tansu Ten, to create a 4.5 foot long custom wooden cabinet in the shape of a sneaker.
The Tansu shoe will tour across Onitsuka Tiger’s European stores as well as featuring on marketing material.
Trend Themes
1. Wooden Footwear - Developing shoes made from sustainable materials like wood can help reduce environmental impact.
2. Traditional Art-inspired Design - Incorporating traditional art techniques in products can appeal to customers who value cultural craftsmanship.
3. Multi-functional Shoes - Designing shoes with hidden compartments can add convenience and versatility to the product, making it more attractive to potential buyers.
Industry Implications
1. Fashion - Innovative shoe designs can appeal to fashion-forward consumers, especially those interested in environmentally-conscious fashion choices.
2. Home Decor - Furniture pieces inspired by traditional techniques like tansu can create unique and interesting design elements in a living space.
3. Tourism and Events - Exhibiting unique products like the Tansu shoe in pop-up stores and events can generate buzz and interest in the brand, attracting potential customers.
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