The James Read Gradual Tan Click & Glow Tan Drops Support Customization
Laura McQuarrie — April 21, 2020 — Fashion
References: jamesreadtan & glamourmagazine
The James Read Gradual Tan Click & Glow Tan Drops is being introduced as a new kind of tanning gadget that's not only extremely portable but also supportive of giving users more flexibility and customization. The next-gen tanning gadget is touted as "concentrated, on-the-go, multi-vitamin tanning drops" as the formula contains encapsulated Vitamin C for brightening benefits along with hydrating hyaluronic acid.
The James Read Gradual Tan Click & Glow Tan Drops boasts pen-like packaging that's clickable, which makes it easy to enhance a favorite moisturizer, SPF or a serum with a touch of bronze color. Thanks to this unique format, consumers have a great deal of control over the color of the finished result.
Image Credit: James Read
The James Read Gradual Tan Click & Glow Tan Drops boasts pen-like packaging that's clickable, which makes it easy to enhance a favorite moisturizer, SPF or a serum with a touch of bronze color. Thanks to this unique format, consumers have a great deal of control over the color of the finished result.
Image Credit: James Read
Trend Themes
1. Clickable Tanning Pens - The trend towards clickable and customizable tanning pens presents an opportunity for beauty companies to offer innovative, portable and personalized tanning solutions.
2. Multi-functional Beauty Products - The development of products that combine tanning agents with skin-boosting ingredients like vitamin C and hyaluronic acid create disruptive innovation opportunities for multi-functional beauty products.
3. DIY Beauty - The rising popularity of DIY beauty trends encourages the development of tanning pens that allow users to control the level of color and customize their tanning experience.
Industry Implications
1. Beauty and Personal Care - The beauty industry can leverage the clickable tanning pen trend to develop new, innovative, and more personalized tanning options.
2. Skincare - The integration of skin-enhancing ingredients in tanning pens presents an opportunity for skincare companies to offer multi-functional products that provide both tan and skincare benefits.
3. Wellness and Self-care - The DIY beauty trend and the growing demand for self-care products create disruptive innovation opportunities for companies to develop tanning pens that allow for a more personalized and natural-looking tan, enhancing consumers' overall wellness and confidence.
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