The ‘Tam Cargo' Business Cards Tap into Clever Branding
Holger Mohr — June 12, 2010 — Marketing
References: tamcargo.br & adsoftheworld
The Brazilian shipping service airline ‘Tam Cargo’ uses clever and funny business cards which transform ordinary cards into little cargo boxes.
With their self-promoting business cards Tam Cargo expresses very well what their services are. You can watch the stunning business card transformation in the above video. Check it out !
Implications - Modern business cards feature interactive elements that are meant to make a favorable impression on the recipient. More than mere methods to display contact information, business cards reflect a personal or company brand, and don't have to be credit card-sized. Indeed, the more innovative a business card's aesthetic, the more likely it is to be remembered and discussed.
With their self-promoting business cards Tam Cargo expresses very well what their services are. You can watch the stunning business card transformation in the above video. Check it out !
Implications - Modern business cards feature interactive elements that are meant to make a favorable impression on the recipient. More than mere methods to display contact information, business cards reflect a personal or company brand, and don't have to be credit card-sized. Indeed, the more innovative a business card's aesthetic, the more likely it is to be remembered and discussed.
Trend Themes
1. Interactive Business Cards - Business professionals can explore the trend of interactive business cards that go beyond traditional designs to make a memorable impression.
2. Creative Branding - Business professionals can tap into the trend of using creative branding techniques on business cards to effectively communicate their services or brand values.
3. Transformative Design - Business professionals can embrace the trend of using transformative design elements on business cards to create a unique and memorable experience for recipients.
Industry Implications
1. Printing Industry - The printing industry can leverage the demand for innovative business cards by offering printing services for interactive and creatively designed cards.
2. Marketing and Advertising - The marketing and advertising industry can explore disruptive opportunities by incorporating interactive business cards into their campaigns and strategies.
3. Graphic Design - The graphic design industry can benefit from the trend by offering expertise in creating visually appealing and transformative business card designs.
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