Novartis Places Microchips in Medication to Track Patients' Intake
Alexander Lam — September 25, 2009 — Lifestyle
References: ft
The health care company Novartis has taken to loading up people’s bodies with microchips. They are currently testing a system where they insert microchips in pills to track whether or not their patients are taking them.
If the patient doesn’t take the pill, Novartis sends a text message to remind them to take their medicine. With this technology, people will be more drugged up than ever. Studies have shown that people have been following their prescriptions 30-80% more over the last six months. Soon, drug companies may think up of more “persuasive methods” to get people to take their “medication.”
If the patient doesn’t take the pill, Novartis sends a text message to remind them to take their medicine. With this technology, people will be more drugged up than ever. Studies have shown that people have been following their prescriptions 30-80% more over the last six months. Soon, drug companies may think up of more “persuasive methods” to get people to take their “medication.”
Trend Themes
1. Microchip Medication Tracking - The trend of inserting microchips in medication to track patients' intake presents opportunities for improved patient compliance and personalized healthcare.
2. Smart Pill Reminders - The trend of sending text message reminders to patients who haven't taken their medication offers an innovative solution to improve medication adherence and reduce healthcare costs.
3. Persuasive Medication Methods - The trend of exploring persuasive methods to encourage medication intake opens up possibilities for disruptive innovations in patient engagement and behavior change.
Industry Implications
1. Healthcare Technology - The healthcare technology industry can leverage microchip medication tracking to develop smart pill systems that enhance patient monitoring and medication management.
2. Pharmaceuticals - The pharmaceutical industry can benefit from smart pill reminders to improve medication adherence rates and gather real-time data on patient response to different medications.
3. Digital Health - The digital health industry can explore persuasive medication methods using technology and behavioral psychology to improve patient outcomes and medication compliance.
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