The Tala Retro Range Channels its Mid-Century Roots with Throwback Branding
Amelia Roblin — February 22, 2014 — Art & Design
References: broad-base & thedieline
What the Tala Retro Range demonstrates is that culinary implements can be so much more than utilitarian tools within one's kitchen cabinets. Broadbase Design took up the task of repackaging over 350 products with the goal that they would have something else to offer in addition to functionality.
This "something else" is both aesthetic and emotional. The measuring cups, tea tins, sugar shakers, sifters and storage jars were embellished with vivid vintage looks that are reminiscent of the company's branding from the 1960s. The colors, the typefaces and the illustrations celebrate the company's long history and they all evoke a certain nostalgia. The Tala Retro Range stimulates sentimentality and serves up a way to make cooking tools into delightful decorations as well.
This "something else" is both aesthetic and emotional. The measuring cups, tea tins, sugar shakers, sifters and storage jars were embellished with vivid vintage looks that are reminiscent of the company's branding from the 1960s. The colors, the typefaces and the illustrations celebrate the company's long history and they all evoke a certain nostalgia. The Tala Retro Range stimulates sentimentality and serves up a way to make cooking tools into delightful decorations as well.
Trend Themes
1. Retro Kitchenware - Capitalizing on nostalgic trends, companies can redesign kitchenware to appeal to consumers seeking a vintage aesthetic.
2. Emotional Design - By incorporating sentimental elements into product design, brands can create an emotional connection with consumers and enhance their overall experience.
3. Functional Decor - Transforming utilitarian kitchen tools into decorative items allows consumers to incorporate them into their home decor, adding both functionality and visual aesthetics.
Industry Implications
1. Home Goods - The home goods industry can leverage the demand for retro kitchenware by creating products that combine functionality with a vintage aesthetic.
2. Packaging Design - Brands specializing in packaging design can collaborate with companies to create visually appealing product packaging that evokes nostalgia and emotional connections.
3. Interior Design - Interior design professionals can incorporate functional kitchen tools into their designs as decorative elements, offering clients both functionality and enhanced visual appeal in their spaces.
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