Aimé Leon Dore and New Balance Drop a Tailor-Made Collection for SS19
References: aimeleondore & hypebeast
Streetwear imprint Aimé Leon Dore works in collaboration with sportswear label New Balance on the new tailor-made collection designed for the Spring/Summer 2019 season. The joint effort results in a selection of apparel; pieces and two vibrant running sneakers, preparing for the warmer seasons appropriately. The colorful options are informed on retro designs, color-blocking details, and vintage logo accents as well.
Some of the shirts and sweaters are adorned in New Balance's old slogan that reads "The Intelligent Choice," as a further nod to previous eras. The collaborative footwear features the signature 997 silhouettes in a tonal blue, purple, pink, green, and yellow, amongst a gray canvas. It is constructed from high-quality pebbled leather materials and suede across the multi-tonal uppers. The sportswear includes long sleeve tops, running shorts, cardigans, and more.
Some of the shirts and sweaters are adorned in New Balance's old slogan that reads "The Intelligent Choice," as a further nod to previous eras. The collaborative footwear features the signature 997 silhouettes in a tonal blue, purple, pink, green, and yellow, amongst a gray canvas. It is constructed from high-quality pebbled leather materials and suede across the multi-tonal uppers. The sportswear includes long sleeve tops, running shorts, cardigans, and more.
Trend Themes
1. Co-branded Clothing - Opportunity for more collaborations between fashion and sportswear brands to create unique and innovative designs for consumers.
2. Retro-inspired Designs - A trend towards incorporating vintage logos, color-blocking, and retro silhouettes in modern clothing and footwear collections.
3. Vibrant Running Sneakers - The use of bold and colorful sneakers in sportswear collaborations may continue to be popular among consumers seeking unique and eye-catching footwear options.
Industry Implications
1. Fashion - Potential for fashion brands to collaborate with sportswear companies to create stylish and functional clothing and footwear collections.
2. Sportswear - Opportunity for sportswear companies to expand their target market and reach consumers interested in stylish and fashion-forward athletic wear.
3. Footwear - Growing demand for unique and innovative sneaker designs may lead to more collaborations between fashion and sportswear brands in the footwear industry.
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