TAIABOTANICS Makes Its Skincare with Indigenous African Ingredients
Laura McQuarrie — May 12, 2018 — Eco
References: taiabotanics
TAIABOTANICS specializes in the creation of sustainable skincare with 100% Africa-sourced botanical ingredients. As such, transparency is of the utmost importance for the brand and it favors a model that prioritizes human connection, empowering women, preserving cultural heritage and protecting botanicals.
'Pureone' is the name of the natural, artisanal, vegan and wildcrafted multipurpose balm from TAIABOTANICS, which can be used as everything from a serum to an eye cream, a highlighter, a lip treatment, an overnight mask and more. Of the three natural, unrefined and cold-pressed ingredients in the balm, Nilotica—a subspecies of shea—is a standout.
TAIABOTANICS packages its balm in Miron Violet glass so that its powerful formula is protected from visible light, but also so that its packaging may easily be reused or recycled. Additionally, TAIABOTANICS notes: "We also aim to reduce waste, so we do not box our jars."
'Pureone' is the name of the natural, artisanal, vegan and wildcrafted multipurpose balm from TAIABOTANICS, which can be used as everything from a serum to an eye cream, a highlighter, a lip treatment, an overnight mask and more. Of the three natural, unrefined and cold-pressed ingredients in the balm, Nilotica—a subspecies of shea—is a standout.
TAIABOTANICS packages its balm in Miron Violet glass so that its powerful formula is protected from visible light, but also so that its packaging may easily be reused or recycled. Additionally, TAIABOTANICS notes: "We also aim to reduce waste, so we do not box our jars."
Trend Themes
1. Sustainable Skincare - Opportunity for creating skincare products with 100% Africa-sourced botanical ingredients and a focus on transparency, cultural heritage, and environmental protection.
2. Multipurpose Beauty Products - Opportunity for developing versatile beauty products that can serve multiple functions, such as being used as a serum, eye cream, lip treatment, and more.
3. Eco-friendly Packaging - Opportunity for utilizing innovative packaging materials, like Miron Violet glass, that protect product formulas while promoting reusability and recyclability.
Industry Implications
1. Skincare - Opportunity for skincare brands to focus on sustainability, transparency, and cultural preservation by incorporating Africa-sourced botanical ingredients.
2. Beauty - Opportunity for beauty brands to tap into the demand for multipurpose beauty products that offer convenience and versatility in a single product.
3. Packaging - Opportunity for packaging companies to develop eco-friendly packaging solutions that protect product formulas and promote reuse and recycling.
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