Syntonics Uses Both Nature and Science to Formulate Its Products
Mishal Omar — February 13, 2017 — Marketing
References: formnation & packagingoftheworld
The New York-based hair care brand Syntonics enlisted the creative agency FormNation to create botanical-themed branding for its range of products.
The Dutch design firm was chosen to form a visual branding identity that is indicative of the Syntonics' use of both scientific developments and natural ingredients to create its hair care products. As a result, FormNation decided to turn the collection into a "more modern, refreshed version of a scientific botanical illustration book." The products feature classic images of botanical drawings, with their ingredients being featured in a similar font to the wording in botanical illustration books.
The product line's many natural ingredients, and branding that is both classic and modern, ensures that it appeals to health-conscious consumers.
The Dutch design firm was chosen to form a visual branding identity that is indicative of the Syntonics' use of both scientific developments and natural ingredients to create its hair care products. As a result, FormNation decided to turn the collection into a "more modern, refreshed version of a scientific botanical illustration book." The products feature classic images of botanical drawings, with their ingredients being featured in a similar font to the wording in botanical illustration books.
The product line's many natural ingredients, and branding that is both classic and modern, ensures that it appeals to health-conscious consumers.
Trend Themes
1. Botanical Hair Care - Disruptive innovation opportunity: Develop sustainable packaging solutions for botanical hair care products.
2. Scientific Botanical Illustration - Disruptive innovation opportunity: Create augmented reality applications that bring scientific botanical illustrations to life.
3. Natural Ingredients - Disruptive innovation opportunity: Develop AI-powered ingredient recognition tools to help consumers easily identify natural ingredients in hair care products.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Incorporate blockchain technology to ensure transparency and traceability in the beauty and personal care industry.
2. Packaging - Disruptive innovation opportunity: Explore biodegradable and compostable materials to create eco-friendly packaging solutions for various industries, including hair care.
3. Augmented Reality - Disruptive innovation opportunity: Develop AR applications for the retail industry to enhance product visualization and engage customers through interactive experiences.
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