Emily McDowell's Greeting Card Collection is for Seriously Sick People
Alyson Wyers — May 6, 2015 — Art & Design
References: emilymcdowell & designtaxi
Instead of being cheesy and overly sentimental -- or worse, inappropriate -- these humorous yet heartfelt sympathy cards were designed for people with serious sicknesses. Created by illustrator and greeting card designer Emily McDowell, the collection of greeting cards is called 'Empathy Cards' and enables you to support very ill loved ones. The awkwardness-acknowledging series covers topics from treatment on the internet to the helpfulness of the #fuckcancer campaign to lemon-based tropes.
Rather than becoming distant because you don't know what to say, you can say what your sick friends and family would want to hear with these sympathy cards. The colorful, hand-lettered cards also offers cliche-free messaging, allowing you to be touchingly honest without overdoing it.
Rather than becoming distant because you don't know what to say, you can say what your sick friends and family would want to hear with these sympathy cards. The colorful, hand-lettered cards also offers cliche-free messaging, allowing you to be touchingly honest without overdoing it.
Trend Themes
1. Humorous Sympathy Cards - Opportunity to disrupt the traditional sympathy card industry by offering humorous yet heartfelt cards for seriously sick people.
2. Empathy Cards - Opportunity to innovate and create a new market of empathy cards specifically designed for supporting loved ones with serious illnesses.
3. Cliché-free Messaging - Disruptive potential to redefine the messaging in sympathy cards by offering cliche-free messaging that allows for more authentic and honest expressions of support.
Industry Implications
1. Greeting Card Industry - Opportunity for greeting card companies to expand their product lines and capture a market of people seeking more genuine and relatable sympathy cards.
2. Illustration and Design Industry - Innovation opportunity for illustrators and designers to create unique, hand-lettered sympathy cards that strike the balance between humor and heartfelt messaging.
3. E-commerce Industry - Market potential for online platforms or e-commerce retailers to offer a curated selection of empathy cards, providing a convenient and accessible way for people to send supportive messages to seriously ill individuals.
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