Sweet Tooth by Sabrina Carpenter Was Created with Scent Beauty
Michael Hemsworth — June 14, 2022 — Marketing
References: scentbeauty & drugstorenews
The Sweet Tooth by Sabrina Carpenter fragrance is a new product created by the actress in partnership with Scent Beauty for avid fans to pick up this summer. The fragrance is reported to feature notes of chocolate with pops of color, swirls and sweets to mimic the experience of stepping into a candy shop. The eau de parfum builds on the actress's penchant for sweets and was developed in partnership with Firmenich with a bottle shapes like a bright pink bar of chocolate.
Carpenter spoke on the new Sweet Tooth by Sabrina Carpenter fragrance saying, "Creating my own fragrance has always been a dream. Everyone knows that I have a serious sweet tooth, which was the inspiration for the scent. It’s sweet yet sophisticated, with notes of ginger, marshmallow, coconut milk, sugared musks and Chantilly cream. I can’t wait to share this fragrance with my fans.”
Carpenter spoke on the new Sweet Tooth by Sabrina Carpenter fragrance saying, "Creating my own fragrance has always been a dream. Everyone knows that I have a serious sweet tooth, which was the inspiration for the scent. It’s sweet yet sophisticated, with notes of ginger, marshmallow, coconut milk, sugared musks and Chantilly cream. I can’t wait to share this fragrance with my fans.”
Trend Themes
1. Sweet Shop-inspired Fragrances - The trend of creating fragrances inspired by sweet shops and candies is on the rise, presenting an opportunity for cosmetic manufacturers to capitalize on the nostalgia-driven market
2. Celebrity-designed Fragrances - The trend of celebrities collaborating with cosmetics companies to design fragrances presents an opportunity for firms to amplify brand awareness and tap into audiences beyond the traditional beauty consumer
3. Flavor-infused Fragrances - The trend of incorporating food flavors into fragrances presents an opportunity to appeal to younger audiences and infuse fun and quirkiness into the beauty industry
Industry Implications
1. Cosmetics - Cosmetics companies can leverage the trend of sweet shop-inspired fragrances and celebrity-designed fragrances to create new product lines that appeal to young audiences and capitalize on nostalgia-driven sales
2. Fragrance - The fragrance industry can innovate by incorporating food flavors and sensory experiences into fragrance creation, appealing to adventurous consumers who want more than traditional floral or musky scents
3. Celebrity Branding - The trend of celebrities collaborating with cosmetics companies to design fragrances opens up opportunities for firms to capitalize on the celebrity culture and forge new partnerships with influential figures beyond traditional beauty icons
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