'Sweatshop Deadly Fashion' Puts Fashion Bloggers to Work in Sweatshops
Meghan Young — January 23, 2015 — Social Good
References: aftenposten.no & refinery29
Sweatshops in third world countries have been in the spotlight on and off for years, yet the Sweatshop Deadly Fashion reality TV show may bring it back to the forefront in a big way. It revolves around three young Norwegian fashion bloggers who are challenged to live and work in a sweatshop based in Phnom Penh, Cambodia for a month.
Right away, the small group is faced with the harsh realities of such a lifestyle. Sweatshop Deadly Fashion shows just in the first couple episodes how the "workers [are] caught in a vicious cycle of poverty: low, low wages; insane working hours; and insufficient living conditions," writes Refinery29. Through their firsthand experience, Norway is also given an in-depth glimpse that will shock them to their core. Sweatshop Deadly Fashion is one reality show that will hopefully catch on in the rest of the world.
Right away, the small group is faced with the harsh realities of such a lifestyle. Sweatshop Deadly Fashion shows just in the first couple episodes how the "workers [are] caught in a vicious cycle of poverty: low, low wages; insane working hours; and insufficient living conditions," writes Refinery29. Through their firsthand experience, Norway is also given an in-depth glimpse that will shock them to their core. Sweatshop Deadly Fashion is one reality show that will hopefully catch on in the rest of the world.
Trend Themes
1. Reality TV Exposes Unethical Work Conditions - Opportunity for brands to adopt ethical and sustainable practices.
2. Social Responsibility Takes Center Stage - Opportunity for companies to prioritize social responsibility and fair labor practices.
3. Authenticity and Transparency in Advertising - Opportunity for brands to pivot towards transparent advertising and truthful marketing.
Industry Implications
1. Fashion - Fashion brands can prioritize fair labor practices and reduce their carbon footprint
2. Entertainment - Opportunity for TV networks to create more socially responsible and socially conscious content
3. Marketing and Advertising - Brands can pivot towards more transparent and honest marketing strategies
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