SwearJarr Tracks Cursing on Twitter
Vittoria Natarelli — June 4, 2010 — Pop Culture
References: swearjarr
SwearJarr is a hilarious online concept that tries to emulate classic mom punishment. The site tracks swearing on Twitter and all you have to do is type in your Twitter account name.
I personally owe $6, but why would I give $6 to a random website? Well, the proceeds go to charity and they have them posted. SwearJarr is a creative way to make a difference and get noticed online. So far the proceeds exceed $2 million!
I personally owe $6, but why would I give $6 to a random website? Well, the proceeds go to charity and they have them posted. SwearJarr is a creative way to make a difference and get noticed online. So far the proceeds exceed $2 million!
Trend Themes
1. Online Charity Fundraising - SwearJarr is a unique and humorous way to drive online donations for charities by tracking and punishing users' swearing behavior on social media.
2. Social Media Monitoring - SwearJarr highlights the growing demand for social media monitoring tools to track user behavior and provide insights for marketing and brand reputation management.
3. Gamification - SwearJarr's use of gamification to incentivize and encourage socially-appropriate behavior on social media could present opportunities for businesses looking to tap into similar motivational techniques.
Industry Implications
1. Social Media - SwearJarr's use of social media as a platform for charitable donations and behavior monitoring shows the potential for social media to become a more robust tool for social impact and engagement.
2. Charity and Nonprofit - SwearJarr's successful fundraising model that combines charitable donations and playful behavior modification presents opportunities for other charities and nonprofits seeking new strategies for online fundraising.
3. Marketing and Advertising - SwearJarr's humorous gimmick highlights the potential for creative and engaging marketing strategies to encourage positive social behavior and drive brand engagement on social media platforms.
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