'Swatch MTV Playground' is a Global Creative Community
Tiana Reid — August 23, 2010 — Pop Culture
References: swatchmtvplayground & dazeddigital
'Swatch MTV Playground' is an innovative design competition and collaboration between the youth-based American television network and the watch company. The contest calls all artists to create a timepiece design, with the winner receiving an all-expenses-paid vacation to Shanghai for the 2010 expo.
Swatch MTV Playground is more than a simple competition; it's a community where designers and artists can share and comment on each other's work. Check out the gallery for some of the featured submissions.
Swatch MTV Playground is more than a simple competition; it's a community where designers and artists can share and comment on each other's work. Check out the gallery for some of the featured submissions.
Trend Themes
1. Collaborative Design - The trend of collaborative design competitions provides opportunities for artists and designers to collaborate and share ideas, creating innovative and unique products.
2. Youth-centric Market - The youth-centric market trend encourages businesses to engage and collaborate with the youth demographic, tapping into their creative potential and unique perspectives.
3. Creative Communities - The rise of creative communities, like Swatch MTV Playground, fosters a sense of belonging and encourages artists and designers to showcase their work, leading to the discovery of new talents and disruptive innovations.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can leverage collaborative design competitions to discover emerging talent and create unique, trend-setting products that resonate with consumers.
2. Entertainment Media - By collaborating with design competitions, the entertainment media industry can engage and inspire their audience while discovering fresh and innovative artistic talent.
3. Tourism and Travel - The tourism and travel industry can leverage competitions like Swatch MTV Playground to attract creative travelers by offering exciting prizes that align with their interests and passions.
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