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Swarovski Dinnerware

Clean the Sky - Positive Eco Trends & Breakthroughs

'Prouna' Makes Dishwasher-Safe Crystal Bone China

— October 19, 2010 — Lifestyle
If you're looking for some more sparkle in your life, 'Prouna' now offers Swarovski-adorned dinnerware called 'Prouna Jewelry.' The luxury bone china company developed a surefire way of embedding the Swarovski crystals within the ceramic so that the dinnerware is completely dishwasher-safe. With so much confidence in the durability if its product, 'Prouna' offers a lifetime replacement guarantee should any of the Swarovski crystals part company with the ceramic salvers.

With more bling for your bang, the exquisitely made dinnerware is also plated with your choice of 24K gold or platinum. With the top 'Prouna' designers coming from Wedgewood and Royal Doulton, these pieces will be the prizes of your china cabinet.
Trend Themes
1. Crystal-embedded Dinnerware - Opportunity for luxury brands to embed crystals or other materials in dishware to create unique and durable products.
2. Dishwasher-safe Luxury - Disruptive innovation opportunity for brands to create luxury products that are also practical and easy to clean.
3. Precious Metal Plated Dinnerware - Potential for brands to plate dinnerware with precious metals such as gold and platinum for added luxury and value.
Industry Implications
1. Luxury Home Goods - Brands in the luxury home goods industry can explore the trend of incorporating precious materials and practicality in their product offerings.
2. Fine Dining - Opportunity exists for fine dining restaurants to elevate the dining experience by incorporating crystal-embedded or metal-plated dinnerware into their table settings.
3. Wedding Registry - Companies specializing in wedding registries can capitalize on the trend of consumers seeking unique and luxurious home goods, such as Swarovski-adorned dinnerware.
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