The Swagger FW11 'Derange' Collections Mixes Modern Hip-Hop & 90s Styles
Jaime Neely — August 9, 2011 — Art & Design
References: swagger-co & hypebeast
The new Swagger FW11 'Derange' Collection for men offers a versatile range of cold weather fashion. While the brand is well-known for releasing clothing collections with strong hip-hop and urban themes, the Swagger FW11 'Derange' Collection exhibits a unique twist to that tradition. This collection showcases styles that combine hip-hop aesthetic with 90s grunge.
The collection offers plenty to choose from in terms of jackets, pants, hoodies, graphic t-shirts and hats. Noteworthy pieces in the Swagger FW11 'Derange' Collection include severely distressed, faded jeans and a kaleidoscope print. The models featured in the look book are shown wearing the clothing in heavily layered ensembles.
Implications - Businesses that offer their clients products that boast a wide range of popular qualities will appeal to a wide audience. Products that reflect various consumer preferences and tastes will generate positive feedback and consumer reaction.
The collection offers plenty to choose from in terms of jackets, pants, hoodies, graphic t-shirts and hats. Noteworthy pieces in the Swagger FW11 'Derange' Collection include severely distressed, faded jeans and a kaleidoscope print. The models featured in the look book are shown wearing the clothing in heavily layered ensembles.
Implications - Businesses that offer their clients products that boast a wide range of popular qualities will appeal to a wide audience. Products that reflect various consumer preferences and tastes will generate positive feedback and consumer reaction.
Trend Themes
1. Hipster Grunge Fashion - The combination of hip-hop aesthetics and 90s grunge in fashion offers an opportunity for designers to create unique, edgy clothing that appeals to a diverse audience.
2. Layered Ensembles - The trend towards heavily layered outfits offers an opportunity for clothing retailers to market and sell multiple items to customers for each outfit.
3. Versatile Cold Weather Fashion - The demand for versatile fashion that keeps wearers warm offers an opportunity for designers to create innovative cold weather clothing that moves beyond traditional styles and materials.
Industry Implications
1. Fashion - The fashion industry can capitalize on the blend of hip-hop and grunge styles, layered ensembles, and versatile cold weather clothing options.
2. Retail - Retailers can take advantage of the layered ensemble trend by marketing and selling multiple clothing items to customers for each outfit.
3. Textile - The demand for versatile cold weather fashion presents an opportunity for the textile industry to innovate and create new materials that provide warmth without sacrificing style.
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