Suzuki Swift Saves The Day With "Resplect"
mediterranean — September 8, 2009 — Marketing
References: homotography.blogspot
We’ve featured misspelled tattoos on Trend Hunter before, and now that idea is being used in a new British ad campaign for Suzuki Swift.
The ads showcase the compact size of the Suzuki Swift as a selling point for those who need a fast and swift exit.
A young tattoo artist misspells the tattoo of “respect” as “resplect” on the back of a rather big and formidable-looking guy. The solution? Go to your Suzuki Swift and run for your life!
The ad features the photography of Drew Gardner with retouching by Kevin Smith, creative direction by Craig Roderick & Glenn Smith, and art direction by Aldie Pretorius.
Check out some misspelled tattoos and other strange ways to sell cars below.
The ads showcase the compact size of the Suzuki Swift as a selling point for those who need a fast and swift exit.
A young tattoo artist misspells the tattoo of “respect” as “resplect” on the back of a rather big and formidable-looking guy. The solution? Go to your Suzuki Swift and run for your life!
The ad features the photography of Drew Gardner with retouching by Kevin Smith, creative direction by Craig Roderick & Glenn Smith, and art direction by Aldie Pretorius.
Check out some misspelled tattoos and other strange ways to sell cars below.
Trend Themes
1. Misspelled Tattoos - Opportunity for tattoo artists to capitalize on the trend by offering deliberately misspelled tattoos.
2. Compact Car Advertising - Disruptive innovation opportunity for car manufacturers to promote compact cars as a means of escape in unconventional situations.
3. Creative Ad Campaigns - Opportunity for advertisers to think outside the box and create memorable and humorous campaigns that resonate with consumers.
Industry Implications
1. Tattoo Industry - Tattoo artists can explore new avenues by embracing the trend of deliberately misspelled tattoos and offering unique services.
2. Automotive Industry - Car manufacturers can tap into the market demand for compact cars that emphasize speed and agility for different scenarios.
3. Advertising Industry - Advertisers can break away from traditional approaches and leverage creative and unconventional campaigns to capture consumer attention.
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